THE COMPANY
Heineken N.V.
Tweede Weteringplantsoen 21
Amsterdam , , 1017ZD , The Netherlands
Tel.: 31 -- 20 - 523-92-39
Fax: 31 -- 20 - 626-35-03
INTERNET
Web Address:
http://www.heinekencorp.nl
Direct Link to E Commerce System:
http://www.heineken.com/shop/heineken/
Direct Link to Company Calendar of Events:
http://www.heineken.nl/events/
Email for General Information:
info@heinekencorp.nl
Email to Sales:
sales@heinekencorp.nl
Email to Marketing/Advertising:
marketing@heinekencorp.nl
Email to Purchasing:
purchasing@rheinekencorp.nl
HOSPITALITY
Tasting Room:
Ambiance:
Events Hosting:
July
Argentina,Heineken Snow Volley Tour'99
USA, The Legg Mason Tennis Classic
Concert/Theater/Art Exhibits/Collections:
July
Aruba Music Night
Canaries, International Heineken Jazz Festival
Germany, Jazz Open Stuttgart
Italy, Umbria Jazz Festival
Spain, San Sebastian, Festival de Jazz
Spain, Festival de Jazz Vitoria-Gasteiz
Switzerland, Montreux Jazz Festival
Dining/Picnic Area:
Special Offers:
WEATHER
MAP
THE BUSINESS
The Heineken company name stands for many things. It began as a family business: three generations of Heineken, each with their own approach to building the business. It became Europe's favorite beer brand - successfully exported to every corner of the world. But above all Heineken is a company - and the company name is our ambassador - representing consistent quality and craftsmanship in brewing, wherever we operate.

Heineken is a Dutch company - and Dutch business has always been distinctly flexible. When we enter a new market, we do so in a spirit of respect. We understand that every country has its own style, culture, and business methods. So we set out to examine, explore and integrate. We offer a combination of brands and marketing methods that matches local attitudes - but at the same time ensures the high standards of quality for which the Heineken company is universally known.
Brands:
Our three international brands - Heineken, Amstel and Murphy's - are widely available around the globe.

Heineken can be found in 170 countries, Amstel in 80 countries and Murphy's Stout in 65 countries.

We have a growing portfolio of local brands to satisfy regional and national tastes - in markets as far apart as Singapore and St Lucia. This portfolio includes brands like Aguila, Dreher, Primus, Kaiser, Piton and also Tiger - the largest regional brand in Asia. In Africa our most important brands are Primus and Star.
Product Line:
Like Heineken, Amstel - now the No. 2 in Europe - is a pilsner beer. Since 1986, Heineken has also offered Murphy's Irish Stout in the international market. Brewed in Cork since 1856, Murphy's highly individual taste derives from a combination of the local limestone soils, the water and a brewing process based on roasted barley. This not only gives the beer its dark color and creamy head - it also guarantees a wonderfully smooth and sweet taste.
Recent Awards:
Production Volume:
Heineken is the most international brewery group in the world - the leading beer exporter, and the second largest brewer overall. In 1996, a total of 73.8 million hectoliters of quality beer were brewed under our supervision. That's equivalent to 56,000 glasses every minute of every day.
Distribution:
Worldwide
GENERAL
Corporate Structure:
Corporation
Ownership:
Publicly traded
President/General Manager:
Officers:
Chairman of the Executive Board
Karel Vuursteen,

President and CEO:

SVP and CFO:

EVP and COO:

SVP, Secretary, and General Counsel:

Number of Employees:
Over 32,000 staff members worldwide.
Trade Memberships:
Sales Volume (last year):
STOCK
Ticker Symbol:
Stock Exchange:
LATEST PRESS RELEASE
JOBS & CLASSIFIEDS
Heineken's net profit increases by 29 per cent



The Executive Board of Heineken N.V. announced today that the Group's net profit
rose in 1998 by 29% to NLG 981 million (EUR 445 million). Net profit per share
of NLG 5.00 par value rose from NLG 2.43 (EUR 1.10) in 1997 to NLG 3.13 (EUR
1.42) in 1998.

Operating profit increased by 21% to NLG 1,453 million (EUR 659 million). This increase was mainly achieved by a higher volume, new consolidations, a better sales mix and a higher foreign exchange rate obtained for the dollar. Marketing expenses were, however, higher. Net turnover increased by 2% to NLG 13,823 million (EUR 6,272 million).

Growth in the world beer market amounted to 1.5% in 1998. The total number of hectolitres brewed under the supervision of Heineken increased by 7% to 79 million, reinforcing Heineken's position as the world's number two brewing company. Excluding new consolidations, the Heineken Group's beer sales rose by 2.4%. Sales of Heineken beer rose by 4% to 19.4 million hectolitres, with substantial volume increases being achieved in the United States, France, Italy, Spain, Argentina and Thailand. This resulted in a clear improvement in the sales mix. Sales of Amstel beer grew by 5% to 7.6 million hectolitres, the volume increasing mainly in Western Europe and North America.

A proposal will be made to the general meeting of shareholders to be held on 22 April 1999 to distribute a dividend of NLG 0.70 per share of NLG 5.00. Taking into account the share split made in 1998, this means that the dividend per share will remain unchanged. The dividend will be distributed on the 25% increased share capital that resulted from the 1998 recapitalisation.

Heineken continues to remain positive as regards long-term profit growth. It is not possible to make any concrete statements about the profit growth in 1999 due to the uncertain situation in some parts of the world, the anticipated foreign exchange rate fluctuations, the weather, as well as changes in excise duty and other government measures. However, Heineken expects net profit for 1999 to show a further increase, although this increase will not be as high as in the year 1998.


Amsterdam, 3 March 1999
JOBS
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CLASSIFIEDS
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